Concept to deployment, single source. Kit production runs on my proprietary engine; campaign imagery either supplied by you or AI-generated commercial-grade when needed. Faster, more consistent and lower cost than a traditional design team.
I'm Tommaso Siveri. I spent years art-directing campaigns for retail brands and, in parallel, built the production system that ships them. The hybrid isn't a tagline — it's the reason this works at scale. A pure designer can't engineer the pipeline. A pure engineer can't direct the creative. The same hand has to do both.
I creative-direct each campaign and produce the complete deployment package — window concepts, fixture layouts, campaign visuals in every format, and the operational guide that tells each store how to roll it out.
The system runs production in an hour — a senior designer needs 3–4 days. Creative direction stays by hand, anchored to your brand guidelines. A full 5-kit campaign ships in ~30 hours total, against 3–4 weeks for a traditional team.
Identical brand language across every market, every store, every campaign. The entire program runs through one creative voice — no fragmented team of 15–20 regional designers, no Adobe-version drift, no fonts going out of sync.
Commercial-grade campaign imagery generated on demand — for products you haven't shot yet, regions you haven't reached, or seasonal pushes that need new visuals fast. Same brand DNA across every frame, indistinguishable from a traditional commercial shoot.
The production engine runs fully on-premise. Composition, layout, packaging, regional roll-outs all happen on local infrastructure. Sensitive client data — collection names, pricing, brand claims, unreleased product references — never leaves the environment.
Campaign concept and product focus from your marketing or VM team. Single conversation, no agency triangulation.
Window concept, fixture layout, color and material decisions. Personally art-directed, anchored to your brand guidelines.
The local engine takes the campaign imagery — supplied by you, or AI-generated upstream on your behalf when no shoot is on the table — and assembles brand-applied layouts, per-region adaptations, and print-ready packages in every format.
Stores receive a complete operational guide: where to place each asset, how to set fixtures, how to compose windows. Roll-out, not interpretation.
Eight AI-generated samples of the campaign imagery I produce: art-directed, brand-consistent visuals built from single product references, indistinguishable from a traditional commercial shoot. The same lighting language, palette, surfaces and mood translate across every category and product type — consistency at scale, by design. Ready to be deployed as standalone photography, or to feed into a full kit production. The products shown are fictional references built for this demo — client work remains confidential under NDA.
Four brand identities, presence in over 100 countries. ~60 complete campaigns per year. Replaced the fragmentation cost of a distributed regional design team without sacrificing speed or scale.
Faster on production, per kit. 1 hour against 3–4 days of manual design work.
Faster per multi-kit campaign. ~30 hours of total work, creative direction included, against 150 hours (3–4 weeks) for a manual team.
Senior designers replaced. One creative voice, one consistent execution across every market.
Every file is production-standard and fully editable. Internal designers can iterate, print partners can fix bleed, regional teams can localize copy or swap a product at the last minute — without ever touching the system. The automation lives in the production layer, not in the deliverable.
And when no shoot is budgeted for a campaign, I can AI-generate the campaign imagery on your behalf — commercial-grade, art-directed, brand-consistent, indistinguishable from a traditional shoot — then route it through the same local kit engine. One more line gone from the production budget.
All engagement options are managed service: I run the system, you receive the deliverables. No software handover, no learning curve, no ongoing fees on your side.
One full campaign, end to end. Creative direction, production, deployment kit. The proof-of-concept before deciding the long-term setup. AI-generated imagery included on demand.
Start the conversation →Monthly partnership. I become your in-store visual arm: ongoing creative direction, recurring campaigns, the full deployment kit for every drop. AI-generated imagery on demand throughout.
Start the conversation →Single-shot delivery for one-off campaigns or seasonal pushes. No ongoing commitment, full kit included. AI-generated imagery included when needed.
Start the conversation →Tell me about your retail network, how campaigns ship today, and what you'd want fixed. I reply within 48 hours.